About the role
The USF Department of Intercollegiate Athletics is an integral part of USF and its mission by sponsoring a diverse and nationally competitive Division I athletic program. The program serves several significant constituencies, including its student-athletes, who are students first. The most important priority of the program is the progress of the student-athletes toward graduation. Other priorities include the health, fitness and emotional development of student-athletes at USF.
Intercollegiate Athletics provide a sense of collegiality, allegiance, and pride for students, staff, faculty, alumni, boosters and the greater Tampa Bay community at large and serves as a focal point for their support. Within the framework of competitive excellence, Intercollegiate Athletics at USF are also a contact vehicle leading supporters to a greater awareness of the University's mission, academic programs and prominence as an educational institution.
Lead the Retail Business Strategy
- Develop and execute the overall retail and merchandise strategy for USF Athletics, aligning revenue growth, fan engagement, and long-term business objectives.
Oversee Retail Operations Across All Channels
- Provide strategic oversight of all retail locations, game-day operations, venue stores, special events, and e-commerce platforms to ensure operational excellence.
Drive Revenue and Financial Performance
- Manage retail profitability, budgeting, forecasting, pricing strategies, and performance metrics to achieve revenue and growth targets.
Direct Merchandise and Product Development
- Establish merchandise strategies, product assortments, licensing initiatives, and exclusive retail offerings that strengthen the USF Athletics brand.
Lead E-Commerce and Omnichannel Growth
- Enhance customer experience by integrating physical retail, digital commerce, marketing, and technology to maximize sales and fan engagement.
Manage Strategic Partnerships and Business Development
- Build and maintain relationships with vendors, manufacturers, licensing partners, sponsors, and external stakeholders to expand retail opportunities and brand reach.
Develop and Lead a High-Performing Retail Organization
- Recruit, mentor, and manage retail staff while fostering a culture of customer service, accountability, innovation, and continuous improvement.
Perform Other Duties and Special Projects
- Perform other related duties, initiatives, and special projects as assigned to support the strategic, operational, financial, and organizational objectives of the USF Athletics retail enterprise.
- Bachelor's degree in business, retail management, marketing, sports management, hospitality, or a related field, or equivalent combination of education and experience.
- 8+ years of progressive leadership experience in retail, e-commerce, sports, entertainment, collegiate athletics, consumer products, or a related industry.
- Experience with revenue generation, financial management, inventory, merchandising, staffing, and vendor management.
- Demonstrated ability to develop and execute strategic business plans.
- Experience with POS, inventory management, e-commerce, CRM, and retail analytics platforms.
- Strong analytical, financial, organizational, and communication skills.
- Ability to work evenings, weekends, holidays, and extended hours as required by the athletics calendar.
- Senior-level experience in collegiate, professional sports, entertainment, or major venue retail.
- Experience managing retail operations across multiple venues.
- Experience with collegiate licensing and merchandise. • Experience developing exclusive merchandise and strategic retail partnerships.
Senate Bill 1310- The Florida Senate (https://www.flsenate.gov/Session/Bill/2023/1310) is conditional upon meeting all employment eligibility requirements in the U.S.
• SB 1310: Substitution of Work Experience for Postsecondary Education Requirements
• A public employer may include a postsecondary degree as a baseline requirement only as an alternative to the number of years of direct experience required, not to exceed:
(a) Two years of direct experience for an associate degree;
(b) Four years of direct experience for a bachelor’s degree;
(c) Six years of direct experience for a master’s degree;
(d) Seven years of direct experience for a professional degree; or
(e) Nine years of direct experience for a doctoral degree
• Related work experience may not substitute for any required licensure, certification, or registration required for the position of employment as established by the public employer and indicated in the advertised description of the position of employment.
• Minimum Qualifications that require a high school diploma are exempt from SB 1310
Level 1 Criminal Background check is required
The University of South Florida is a top-ranked research university serving approximately 50,000 students from across the globe at campuses in Tampa, St. Petersburg, Sarasota-Manatee and USF Health. In 2025, U.S. News & World Report recognized USF with its highest overall ranking in university history, as a top 50 public university for the seventh consecutive year and as one of the top 15 best values among all public universities in the nation. U.S. News also ranks the USF Health Morsani College of Medicine in the highest tier, placing it as one of the top 16 medical schools in the nation and inside the top 10 among public universities. USF is a member of the Association of American Universities (AAU), a group that includes only the top 3% of universities in the U.S. With an all-time high of $750 million in research funding in 2025 and as a top 20 public university for producing U.S. patents, USF uses innovation to transform lives and shape a better future. The university generates an annual economic impact of nearly $10 billion for the state of Florida. USF’s Division I athletics teams compete in the American Conference. Learn more at www.usf.edu .